Whether advertising a product or job in your local market or on print ads in the local newspaper, a vanity number will make it seem like you have a physical presence. And that’s a huge selling point for your prospects.
Research shows that people are four times more likely to answer a call when the caller ID displays a local area code. That’s a significant boost in call answer rates for your sales team.
Vanity Numbers Are Easy to Remember
A vanity phone number is a memorable and easy-to-dial pattern that includes a word or set of words that relates to your business and your brand. Choosing a relevant word allows you to stand out among other businesses, making it easier for customers to remember and recall your number when they are on the go or looking for your services.
When selecting a vanity number, limit it to seven digits to improve memorability. The best numbers are those that spell out your business name or a word connected to your industry. For example, home service professionals can use a vanity number such as 1-800-PIZZA-99 or 1-800-LOVE-ROSE to attract customers.
A relevant word in a vanity number also helps your marketing message reach potential customers directly. It works for local and national businesses alike. For example, a company in Los Angeles can promote itself as having a solid presence in the city with a vanity number such as 323-LA-BRAND.
Vanity numbers can be a powerful tool to boost the memorability of your brand and simplify monitoring your marketing efforts’ effectiveness. By monitoring call records and analytics, you can see how many calls come in after a TV ad or radio jingle runs and identify the return on investment for each advertisement.
They Help Build Your Brand
One effective way to enhance your phone number’s memorability for customers is using vanity numbers. They can play a crucial role in your marketing campaigns and make it easier for customers to recall your business contact information. Using it in radio jingles, TV advertisements, branding on company vehicles, or print ads makes it easy for people to connect your name with your number. As a result, it’s more likely that they will call you.
In addition to their ease of recall, vanity phone numbers help build your brand by making you stand out from your competition. Many companies buy local vanity phone number to build their brand.
The best way to ensure you get the most out of your vanity number is to pair it with a virtual phone system. These cloud-based business phone systems will offer the features you need to manage calls and make it easy for your customers to contact you.
You can use a local or toll-free number with these services, advanced call routing options, CRM integrations, and more. You’ll also have the flexibility to work from anywhere in the world and still be able to receive business calls without having to share your personal phone number or pay long-distance charges for international calls. The ability to do so will improve your productivity and enhance the customer experience.
The best part of a vanity number is that it’s affordable, especially compared to other marketing methods. You can use it on your website, social media, and print materials, even if you already advertise elsewhere. Moreover, you can port it into your current phone system with little extra cost (as long as the company offers vanity numbers and you choose a provider that doesn’t resell numbers).
You also have the option of choosing either local or toll-free vanity numbers. Toll-free numbers are perfect for companies that serve a national client base, as customers won’t incur any call charges when calling the number. However, opt for a locally-based prefix such as 212 or 310 to help build trust with your local customers.
Whatever your business model is, a vanity number can make a massive impact on how people perceive you. Whether it’s 1-800-FLOWERS or 1-800-JOB-DRIVERS, the number will instantly tell people what you do and reassure them that they can connect immediately. It is significant for recruitment agencies and other businesses that need to communicate with a potential customer or hire someone quickly. The quicker someone can get in touch with you, the more likely they will take action and give your business a shot.
Whether people see your firm’s number online or on a billboard, they can easily remember the digits and reach you when they need an attorney. Vanity numbers improve marketing response rates and lead generation while giving your firm an image of professionalism that sets you apart from competitors.
The best way to get a local or toll-free vanity phone number is through a business VoIP provider. These virtual systems provide access to vanity numbers along with other features such as unified communications and video conferencing. They are also flexible enough to allow you to user-test multiple digits to see which resonates the most with potential clients.
Some attorneys believe that the rise of the Internet has made phone calls less critical. Still, it remains the most popular way to contact businesses for inquiries about products or services. Getting a memorable vanity number that’s easy to remember and dial will increase your incoming call volume, leading to more clients.
Look for a provider offering vanity phone numbers alongside other features like call tracking and routing. It will help you see the total return on your investment, including how many calls are being missed. It’s also worth picking a provider with a good inventory of available local and toll-free vanity numbers and a range of prefixes.